Privacy Policy

Effective on: April 29, 2021

At Kids Kicking Cancer, we want you to know that we value your personal information and that we respect your privacy. Please read our Privacy Policy for more information.

By using or accessing the Site or the Services, you agree to the terms of this Privacy Policy. Capitalized terms not defined here have the meanings set forth in the terms and conditions (the “Terms and Conditions”), located at  We may update our Privacy Policy to reflect changes to our information practices. If we do this and the changes are material, we will post a notice that we have made changes to this Privacy Policy on our website at (the “Website”) for at least 7 days before the changes are made, and we will indicate the date these terms were last revised at the top of the Privacy Policy. Any revisions to this Privacy Policy will become effective at the end of that 7 day period.


A. “Affiliate(s)” means any entity that controls, is under common control with, or is controlled by either party, where “control” means the ownership, direct or indirect, of a majority of an entity’s equity or some other interest entitling or otherwise allowing the owner to direct the affairs of such entity, specifically including without limitation, any and all subsidiaries and affiliates of which either party owns, directly or indirectly, twenty-five percent (25%) or more of the voting securities.

B. “Breath Brake®” is the software application developed by Kids Kicking Cancer for mobile devices and tablets that operates on the iOS and/or Android platform.

C. “Data” includes both Non-Personal Information and Personally Identifiable Information.

D. “Kids Kicking Cancer,” “we,” “us” and our means Kids Kicking Cancer.

E. “Non-Personal Information” is any information that is not Personally Identifiable Information (defined below). Non-Personal Information includes, without limitation, Personally Identifiable Information that has been anonymized.

F. “Personally Identifiable Information” or “PII” or “personal information” is non-public information we receive from your use of the Site that can be used, alone or in combination with other information in our possession, to identify a particular person/individual. It may include information such as name, address, telephone number and other personal information you provide us.

G. “Services” means the products and services provided through the Site.

H. “Site” refers to the Website, and other related websites, blogs, domains, mobile sites, online services and applications, such as Breath Brake®, maintained by Kids Kicking Cancer.

I. “You” and “your” mean the individual or entity visiting or using the Site, including your child who on his/her behalf you access or use the Site, including receive the Services


This following explains how we collect, use and share your personal data.

You do not have to provide any Personally Identifiable Information to browse the publicly available pages of the Website; however, in order to obtain or use the Services that are or may be provided through the Site or that we may otherwise offer online or offline (i.e., the Services) you may be required to register and/or provide Personally Identifiable Information.

Information You Provide Us: Through the registration process to use the Services, we collect your name (the name of both the parent and child), phone number, and email address. We may also collect additional information from you such as your birthdate, geolocation and responses to questions presented while using the Services. The children’s instance of Breath Brake® does collect the geolocation of the child end user; this information is collected, but not stored when the you add your location details, which is collected by default through Breath Brake® or when we ask for your location and you provide it. You can set the settings on your device so that geolocation is not collected.

Activity Data: When you use the Services, you will submit information and content, which will be associated with your profile. We will generate data based upon your usage of the Services. We also collect technical data about how you interact with the Services. The data collection described in this paragraph is referred to as “Activity Data.”

We record the following data:
• Login information
• Email addresses
• Location
• Usage patterns such as clicks, scrolling and typing
• Technical specifications such as device identification, device type, browser, operating system, viewfinder size, script errors, ISP and IP address
• Navigation information, pages in Breath Brake® visited, referrers, URL parameters and session duration
• Answers to questions and other interactions with the Services

For Non-Personal Information, you acknowledge and consent to our using such information for any purpose, including, without limitation, to help us improve the Services and to enhance your and other users’ experience. We may also convert PII into Non-Personal Information by excluding information that is personally identifiable. You acknowledge that Non-Personal Information and PII that is converted into Non-Personal Information belongs to Kids Kicking Cancer and that Kids Kicking Cancer has the right to use such general information as it determines in its sole discretion.

Notwithstanding the foregoing, we will treat as PII any item that, either alone or together with other information, we could use to identify an individual. Except as described below, we will not share with third-parties any PII without your permission.

By providing your PII to us, you explicitly agree to our collection and use of such information as described in this Privacy Policy. By providing PII belonging to another person, you expressly represent and warrant that you have the authority and right to do so, and that you obtained all appropriate and required consents.

We may also collect your PII from sources that you have authorized to share with us or that you have authorized us to obtain information from. We will use your PII in those circumstances to provide the Services that your PII was shared with us to fulfill. If you believe we received your PII from a source without authority to share your PII with us, please contact us so that we can resolve your complaint.

Kids Kicking Cancer may use PII for the following purposes:

A. To improve customer service: Your information helps us to more effectively communicate with you, respond to inquiries, and to respond to your customer service requests and support needs.

B. To personalize user experience: We may use information in the aggregate to understand how our users as a group use the Services.

C. To improve the Services: We continually strive to improve the Services based on the information and feedback we receive from you.

D. To provide products or services and to process transactions: Except as otherwise expressly provided in this Privacy Policy, we will use Data only for the purpose of fulfilling our duties and providing the Services. Kids Kicking Cancer may use Non-Personal Information for product development, research, or other purposes. We may use the information that you provide about yourself or that you have provided to third parties for the purpose of providing and fulfilling the Services. We do not share this information with outside parties except to the extent necessary to provide the Services. Only Kids Kicking Cancer, its subsidiaries, its Affiliates, its suppliers and contractors involved in providing the Services will have access to your PII. Our subsidiaries, suppliers and contractors will be required to use any PII we provide to them only for that intended purpose and subject to the terms of this Privacy Policy.

E. To send periodic emails: The email address you provide for the Services will only be used to send you information and updates pertaining to the Services requested. It may also be used to respond to your inquiries, and/or other requests or questions.

F. To develop new products or services: We use your PII and Non-Personal Information for internal commercial purposes. The information we collect may be used to develop new products or services. Except as otherwise provided in this Privacy Policy, we may use your PII and Non-Personal Information internally or, among other things, to offer our own or third party products and services. Only Kids Kicking Cancer, its Affiliates, its subsidiaries, its suppliers and contractors involved in distributing the new product or service will have access to your PII. Our Affiliates, subsidiaries, suppliers and contractors will be required to use any PII we provide to them only for that intended purpose and subject to the terms of this Privacy Policy.

G. Fulfillment of Obligations: Comply with contractual obligations, relevant industry standards and our policies.

H. Security: Mitigate fraud, enhance the security of Breath Brake® and manage institutional risk;

I. For marketing: Except as otherwise expressly provided for in this Privacy Policy or except as prohibited by applicable law, Kids Kicking Cancer may use your PII and Non-Personal Information to enhance its networking, marketing, social, and recruiting activities, and for other similar business purposes. We may also use Personally Identifiable Information to provide you information regarding new products or services. Personally Identifiable Information is not shared with entities outside of Kids Kicking Cancer other than service providers who assist us in carrying out these business functions.

J. Compliance with applicable law: We may disclose your PII as we may in our sole discretion determine is necessary or reasonably required to comply with the law, applicable regulations, court orders or subpoenas, to enforce our Terms and Conditions, or to protect our rights, property or safety, or the rights, property or safety of others.

K. Change in the Site Ownership: If ownership of Breath Brake® or of Kids Kicking Cancer changes, whether in whole or in part, information collected through the Services about you may be transferred to the new owner of Breath Brake® and/or Kids Kicking Cancer, as the case may be, and any Services can continue. In that case, your user information would remain subject to the Terms and Conditions of the applicable version of the Privacy Policy.


The Website may send a “cookie” to your computer. A cookie is a small piece of data sent to your browser from a web server and stored on your computer’s hard drive. A cookie cannot read data off your hard disk or read cookie files created by other sites. Cookies do not damage your system. Cookies allow us to recognize you as a user when you return to the Website or use the online Services using the same computer and web browser. We use cookies to identify which areas of the website you have visited. We also may use this information to better personalize the content you see on the Website. Kids Kicking Cancer does not store unencrypted Personally Identifiable Information in the cookies. We also do not link Non-Personal Information from cookies to your Personally Identifiable Information.

To help us optimize the Website or for marketing purposes, we may allow other authorized third parties to place or recognize unique cookies on your browser. Any information provided to third parties through cookies will be for enhancing your user experience by providing more relevant marketing. Third party services and tools we use, which may send cookies to users of the Site and may collect information from users, includes:

Google Analytics, Google Tag Manager, DoubleClick (“Google”): Google collects anonymous data (ad views, analytics, browser information, cookie data, date/time, demographic data, hardware/software type, internet service provider, interaction data, page views, and serving domains), pseudonymous data (IP Address (EU PII), Device ID (EU PII), PII (name, address, phone number, email address, login, EU- IP address, EU-unique device ID ), sensitive (financial information). Aggregate data, anonymous data, PII data and sensitive data is shared by Google with third-party parties. We use the information we get from Google only to improve this website and for marketing purposes. Google collects only the IP address assigned to you on the date you visit this website, rather than your name or other identifying information. You can review Google’s privacy policy at Although Google plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this website, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google about your visits to this website is restricted by the Google Terms of Use and the Google Privacy Policy. You can prevent Google from recognizing you on return visits to the website by disabling cookies on your browser (see below).

Facebook Social plugins: The Face Social plugins are operated by Facebook. The Facebook Social Plugins collect anonymous data (ad views, analytics, browser information, cookie data, date/time, demographic data, hardware/software type, internet service provider, interaction data and page views), pseudonymous data (IP Address (EU PII), Device ID (EU PII), PII (name, address, phone number, email address, EU- IP address, EU-unique device ID ), sensitive (financial information). Aggregate and anonymous data is shared by Facebook with 3rd parties. The Facebook Social Plugins’ privacy policy can be found at:

Jetpack: Jetpack collects IP addresses and anonymizes them after processing and before it is saved. You can review the privacy policy for Jetpack at

Pintrest/Pintrest Conversion Tracker: Pintrest/Pintrest Conversion Tracker, operated by Pintrest, collects anonymous data (browser information, cookie data, date/time, demographic data, hardware/software type, page views), pseudonymous (IP Address (EU PII), location based data, device ID (EU PII))
PII (name, phone number, email address, login, EU-IP address, EU-unique device ID ) Sensitive (financial information).

Some browsers may allow you to manage the storage of cookies on your device. If supported by your browser, you may set your browser to refuse all cookies (or, sometimes all third-party cookies) or to alert you when a cookie is placed. However, if you select these settings, you may be unable to access certain parts of the Website or the Services. Unless you have adjusted your browser setting to refuse cookies, the Website will issue cookies. For more information about how to manage your cookies preferences, use the ‘help’ menu of your web browser or explore the customer support sections of your web browser. To opt-out of all cookies or certain advertising cookies, visit the company website for your browser for instructions.

You can opt-out of receiving personalized ads from advertisers and ad networks that are members of the Network Advertising Initiative (“NAI”) or who follow the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles for Online Behavioral Advertising using their respective opt-out tools. The NAI’s opt-out tool can be found here and the DAA’s opt out tool can be found here

In addition, your mobile devices may offer settings that enable you to make choices about the collection, use, or transfer of mobile app information for online behavioral advertising (for example, Apple iOS’ Advertising ID and Google Android’s Advertising ID). Please note that opting out does not prevent the display of all advertisements to you.


We will use commercially reasonable methods to keep personal information securely in our files and systems.


Your browser may provide you with the option to send a “Do Not Track” signal to websites you visit. This signal is used to request that websites not send the requesting device cookies, but websites have no obligation to respond to such signal or to modify their operation. At the current time, the Website is not programmed to recognize Do Not Track signals, so the Website will not treat you differently if we receive such signals from your browser and we may not comply with Do Not Track settings on your browser.


Our Privacy Policy does not apply to any information you may send to Kids Kicking Cancer by email or instant messaging programs (e.g., AOL, Yahoo, etc.), or through social media networks, even if you open such programs or services by clicking a link displayed on the Site. Email, social media, and instant messages are not recognized as secure communication forms. Please do not send any information you consider private to us by email or instant message or through social media sites (e.g., Twitter, Facebook, etc.) due to the public nature of such postings.


The Site may contain links to other websites. Kids Kicking Cancer is not responsible for the actions, practices, or content of websites linked to or from the Site. You understand such websites may require you to agree to their terms of use and that we have no control over these terms. As always, you understand it is your responsibility to verify your legal use of a website, and use of information from the website with the corresponding website owner.


Kids Kicking Cancer takes special care to protect the privacy needs of children under the age of 13 (“Child End Users”) and we encourage parents to be an active participant in their child’s online activities. Kids Kicking Cancer abides by the Children’s Online Privacy Protection Act (COPPA) and other relevant laws. Kids Kicking Cancer only collects PII from Child End Users for the sole purpose of performing internal operations of the Services. If we discover that we have unknowingly collected additional personal information from a Child End User we will delete it. If you have knowledge that we have collected personal information from a Child End User, please contact us, but before any information is disclosed, the parent/guardian will be required to provide verification of his/her identity and authority related to any request. We will only send the information to the parent’s/guardian’s email address in the registration file.

When collecting email addresses, we will not request the email address of any Child End User. Instead, we will require the parent’s/guardian’s email address. Please do not provide us with the email address of any Child End User.

If the jurisdiction that the child is located in has a different age requirement for online consent, we will comply with that age requirement. If there are competing age requirements in a jurisdiction, for example federal versus state law, we will comply with the older age requirement for obtaining consent of the parent/guardian and all children that are under the age for online consent will be deemed a Child End User in that jurisdiction.

Prior to allowing any Child End User access to Breath Brake® or any other Services, the parent/guardian will be required to contact Kids Kicking Cancer in order to verify his/her identity and authority to consent to the Child End User’s use of Breath Brake® or any other Services.

Upon verification of the identity and authority of the parent/guardian of a Child End User, the parent/guardian will have the right to:

• Permit the Child end User to use Breath Brake®
• Access the Child End User’s PII and to have the PII deleted
• Terminate the Child End User’s access to Breath Brake® and any other Services


Kids Kicking Cancer fully complies with the federal CAN-SPAM Act. You can always opt out of receipt of further email correspondence from us.


Kids Kicking Cancer will only retain PII for as long as is necessary to fulfill the purpose for which it was collected and will delete the information using reasonable measures to protect against its unauthorized access or use.


Under Section 1798.83 of the California Civil Code, residents of California can obtain certain information from companies with whom they have an established business relationship. That information is about the Personally Identifiable Information those companies have shared with third parties for direct marketing purposes during the preceding calendar year. The law requires companies to inform consumers about the categories of Personally Identifiable Information shared with third parties, the names and addresses of those third parties, and examples of the services or products marketed by those third parties. To request a copy of the information disclosure provided by Kids Kicking Cancer under Section 1798.83 of the California Civil Code, please contact us via email to


Nevada law (SB 220), permits customers in Nevada to opt-out of the sale of certain kinds of personal information. A sale under Nevada law is the transfer of this personal information to third parties for monetary consideration so these third parties can then re-sell or license the sold information. We do not sell your personal information to third parties as defined in Nevada law. If you are a Nevada resident and wish to opt-out of the sale of your personal information should we change our practices in the future, you must send a request by email to


We do not sell your PII.


Kids Kicking Cancer reserves the right to change the Privacy Policy from time to time at its sole discretion with or without notice. Any revisions are effective immediately once posted on the Site. Your continued use of the Site shall indicate your acceptance of the revision. Revisions to the Privacy Policy regarding the use of Personally Identifiable Information are not retroactive.


Personal information voluntarily submitted to Kids Kicking Cancer online, via electronic communication, or otherwise, may be maintained or accessed in servers or files in the United States of America, which the European Union has not deemed to provide “adequate” privacy protection. If you do not consent to having your information processed and stored in the United States of America, please do not provide it to Kids Kicking Cancer.


If you have any questions about the Privacy Policy please contact us at or by mail at:

Kids Kicking Cancer
Attn: Privacy Dept.
27600 Northwestern Highway
Suite 220
Southfield, MI 48034

Or call us at:


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