Kids Kicking Cancer Named Elite Winner Announced at Michigan’s Best and Brightest in Wellness Virtual Event.

DETROIT—The National Association for Business Resources has selected Kids Kicking Cancer, a global non-profit dedicated to reducing pain and stress in children with cancer and chronic illnesses, as a recipient of Michigan’s Best and Brightest in Wellness Elite Award. This unique program highlights organizations that promote a culture of wellness; and those that plan, implement, and evaluate efforts in employee and client wellness to make their business and thecommunity a healthier place to live and work.

The 2022 winning companies were evaluated by an assessment created and administered by leading wellness systems firm. Entries are examined statistically for quantitative and qualitative data. Each survey was scored on a point system based upon criteria to benchmark and improve wellness program effectiveness. They include outcomes, analysis, tracking, participation and incentives, benefits and programs, leadership, employee input, culture and environment.

Rabbi G. (Elimelech Goldberg), founder and global director of KidsKicking Cancer, explained his enthusiasm, “Our mission is to ease the pain of children. Our evidenced based methods are simple. Our continued recognition allows other to step forward and assist us in reaching more and more very beautiful boys and girls in pain.” Kids Kicking Cancer was selected for their company commitment as a leader in wellness programming offered to pediatric patients 3-18+ years old who are suffering from cancer andother pediatric illnesses such as sickle cell, hemophilia, chronic pain, GI issues, and organ transplants. Their therapeutic intervention centers on martial arts meditation and mindfulness practices that are proven to be effective at reducing pain, anxiety and distress in adults and children. Kids Kicking Cancer was honored during the Illuminate Business Summit as an Elite award winner in the Philantrophic category on November 9, 2022.

Elite Michigan companies represent the best practices in wellness programs. The winners are selected based on their overall high scores and are then named an Elite winner in their respective category.

“These companies have shown fortitude and have inspired others to make critical decisions for the betterment of their teams” said Jennifer Kluge, President and CEO, National Association for Business Resources and the Best and Brightest Programs. “This year’s winning companies represent high standards and an exceptional commitment to their employees’ wellbeing”.     

Michigan’s Best and Brightest in Wellness® is sponsored by Blue Cross Blue Shield of Michigan, NOW Health Group, Corp! Magazine, Blackberry, Ascension, Consumers Credit Union, National Diagnostic Services and uMap.

About the Best and Brightest in Wellness® Program
The Best and Brightest in Wellness®, a program of the National Association for Business Resources, celebrates those companies that are making their businesses flourish, the lives of their employees better and the community a healthier place to live.  This program is presented annually in Michigan, San Diego and Nationally. Nominations are now being accepted. Visit to obtain an application.

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Despite the ongoing challenges of the global pandemic, we are committed to empowering one million children to reduce their pain and stress with the help of our evidence-based martial arts therapy.